Marc Jacobs Celebrates Prince Street Store Opening with Starry Bash at The Submercer

Published on 19 October 2024, by Juliette Blanc | USA

Downtown New York pulsed with energy this week as Marc Jacobs celebrated the grand opening of its new Prince Street location with an intimate, high-octane afterparty at one of the city’s coolest underground venues—The Submercer. The night was a bold mix of fashion, music, and late-night revelry, perfectly capturing the brand’s edgy downtown spirit.

Located in the heart of SoHo, the new Marc Jacobs store is a tribute to the brand’s roots in New York’s fashion landscape. Sleek yet playful, the space brings together the label’s latest collections, signature accessories, and cult-favorite pieces—all under one chic roof. But if the daytime ribbon-cutting was about retail, the night was all about the scene.Located in the heart of SoHo, the new Marc Jacobs store is a tribute to the brand’s roots in New York’s fashion landscape. Sleek yet playful, the space brings together the label’s latest collections, signature accessories, and cult-favorite pieces—all under one chic roof. But if the daytime ribbon-cutting was about retail, the night was all about the scene.

Guests descended into The Submercer—an exclusive, dimly lit lounge beneath the Mercer Hotel—where fashion’s most influential mingled with DJs, artists, and nightlife royalty. The vibe was effortlessly cool. With velvet booths, retro lighting, and beats echoing through brick walls, the space embodied the rebellious charm Marc Jacobs is known for.

Notable attendees included [insert celebrity names], each donning standout looks from Marc Jacobs’ newest line. From oversized knits and structured outerwear to sky-high platforms and micro bags, the evening doubled as a runway of self-expression.

The energy was electric as cocktails flowed, Polaroids snapped, and the dance floor stayed alive into the early hours. DJ sets kept the mood high, blending nostalgic house with New York underground classics—turning the celebration into more than just a launch party, but a moment in downtown history.

Marc Jacobs himself made a brief appearance, offering a heartfelt toast to his team and the brand’s continued evolution. “This space is a love letter to New York,” he said. “To its people, its chaos, its creativity.”

With its Prince Street opening, Marc Jacobs isn’t just expanding retail—he’s reasserting a legacy. It’s about community, culture, and clothing that doesn’t just follow trends but shapes them. And if the Submercer party was any indication, that legacy is alive and louder than ever.