Stela Ivanova The Signature Touch Behind Bulgaria’s Most Timeless Looks.

For Stela Ivanova, makeup artistry has never been just a profession, it has always been a language. A way of seeing people, understanding them, and revealing the quiet beauty that already lives within them. Born and raised in Stara Zagora, Bulgaria, Stela grew up with a deep appreciation for elegance and authenticity, inspired from childhood by the transformative power of beauty. What began as a fascination, watching her mother prepare for the day, slowly evolved into a calling that would shape her career and touch thousands of faces and hearts.

When Stela stepped into the beauty industry professionally in 2014, she carried with her more than technique; she carried intention. From the very beginning, her philosophy was clear: beauty should enhance, not disguise. Her artistry became defined by a soft, refined aesthetic, a harmony of precision, balance, and natural radiance that allows her clients to feel like the most authentic versions of themselves. To Stela, makeup is not about creating someone new, but about revealing the story, the emotion, and the individuality that already exist.

Over the past decade, this philosophy has guided her through an extraordinary professional journey. Stela’s work has graced some of Bulgaria’s most influential productions, including national television hits such as The Bachelor and Dancing Stars. These fast-paced, high-pressure environments sharpened her discipline and deepened her understanding of camera-ready beauty, how light behaves on skin, how long hours demand perfection, and how a makeup artist must remain both calm and intuitive regardless of the pace around them.

Her talent quickly placed her among the country’s most trusted makeup professionals. Stela became the personal makeup artist to prominent public figures, preparing celebrities for interviews, performances, premieres, and major events. Her touch is known for its subtlety, its elegance, and the quiet confidence it inspires. Whether she is preparing a bride for one of the most important days of her life or crafting a bold editorial look for a fashion campaign, Stela infuses every moment with presence and intention.

Stela’s portfolio today stretches across bridal, television, editorial, and celebrity glam, each look connected by the same signature: timeless beauty shaped with heart.

But Stela is an artist who never stops evolving. Her passion for innovation inspired her to create her own professional makeup primer, a product designed specifically for the demands of HD work. Lightweight, hydrating, and long-lasting, it reflects her belief that beautiful makeup begins with healthy, radiant skin.

In 2025, Stela opened her own beauty salon in Stara Zagora, expanding her vision into a dedicated space where women can experience not only her artistry but also the expertise of her team. Her studio embodies her values: warmth, elegance, professionalism, and a deep respect for individuality. Here, every client is seen. Every detail matters. Every transformation is personal.

What truly sets Stela apart is the way she makes people feel. Clients describe her as calm, intuitive, and emotionally present, someone who listens, observes, and elevates. She understands that makeup is intimate; it requires trust. And she approaches each face with the same intention: to empower, to uplift, and to create a moment of confidence that lasts long after the makeup is removed.

For Stela, her work has always been about more than beauty. It is about connection, emotion, and the quiet joy of helping someone see themselves with new eyes. Her mission is simple yet profound: to create experiences and looks that leave a lasting impression, not because they are dramatic, but because they feel true.

With more than a decade of artistry behind her and a future filled with innovation, Stela Ivanova continues to shape Bulgaria’s beauty industry with grace, expertise, and a signature style that celebrates natural, timeless elegance.

STELA IVANOVA MAKEUP ARTISTRY

Behind the Scenes with Stela Ivanova: Exclusive Interview!

L’Heure:  How did your journey into makeup artistry begin, and what inspired you to pursue it professionally in 2014?

Stela: Makeup has been a part of me since childhood. My earliest memories are of watching my mother as she applied her makeup, I believe that’s where it all began. She was my first inspiration, the person who taught me to see beauty as both art and emotion. Over time, this curiosity for beauty and transformation naturally grew. In 2014, I chose to turn my passion into a profession because I felt a deep desire to help people see the best in themselves through my work. What inspires me most is the emotional impact a makeup look can have, the confidence, the inner glow, the shift in energy. I realized makeup is not just a skill, but a form of communication. A way to touch someone’s spirit and show them how beautiful they truly are.

Discover the full story of Stela's journey. Click here to read the complete article.