Lōft Studio Sofia A Thoughtfully Curated Space for Modern Visual Creators.

 A contemporary creative space founded by Viktoria Pastirmatzi and Elina Krusheva, two artists whose professional paths and aesthetic sensibilities align with rare ease.

Built on shared values of clarity, elegance, and intentional design, the studio reflects their combined vision of what a modern creative environment should feel like: warm, functional, and quietly inspiring.

Viktoria Pastirmatzi is an award-winning photographer with years of experience working alongside brands, professionals, and small businesses. Her visual language is defined by clean composition, refined detail, and a modern, minimal aesthetic. With a strong focus on quality and consistency, her work helps clients present themselves with confidence and clarity. Many brands continue to collaborate with her long-term, drawn to her ability to deliver visuals that not only elevate identity but also actively support growth.

Elina Krusheva brings a complementary perspective as a fashion and beauty influencer known for her elegant, cohesive style. Her content stands out for its simplicity, aesthetic harmony, and authenticity. Collaborating with lifestyle, fashion, and beauty brands, Elina focuses on visual storytelling that feels natural, polished, and relatable, creating imagery that resonates without excess. United by a shared appreciation for soft tones, clean lines, natural light, and understated modernity, Viktoria and Elina transformed their creative philosophy into a physical space. Lōft Studio Sofia was designed to mirror their standards, bright yet calming, versatile yet intentional. Every element, from the furniture to the layout, is carefully curated to foster comfort and creative flow. The studio caters to photographers, videographers, influencers, content creators, small businesses, and professionals seeking a well-designed environment to bring ideas to life. Its adaptable setup makes it ideal for fashion editorials, beauty campaigns, product photography, social media content, and personal creative projects. Beyond rentals, Viktoria and Elina also host creative workshops and community-driven events, offering opportunities for collaboration, learning, and meaningful exchange within the local creative scene.

Today, Lōft Studio Sofia stands as more than a workspace, it is a community-centered creative hub shaped by two women who deeply understand the needs of contemporary visual artists. Their goal remains simple and sincere: to offer a space where creativity feels supported, ideas flow naturally, and people are inspired to create their best work.

Behind the Scenes with Viktoria Pastirmatzi and Elina Krusheva: Exclusive Interview!  L’Heure:  How did you both first discover that your creative values and aesthetics aligned so naturally?

Viktoria & Elina: We realized early on that we shared a strong appreciation for clean visuals, soft tones, and simple but intentional styling. Even though we work in different areas, photography and content creation, our approach to aesthetics felt very similar. We value minimalism, balance, and visual clarity, which made collaboration feel natural from the beginning.

Discover the full story of Kseniia Zhukova's journey. Click here to read the complete article.