Bulgari’s Polychroma Event in Sicily Showcases Light, Heritage, and Luxury.

Published on 24 May 2025, by Juliette Blanc | USA

Bulgari’s unveiling of the 2025 Polychroma high jewelry collection in Taormina was not just a display of craftsmanship. It was a performance. A symphony of color, stone, and setting that told a larger story one about heritage, modern opulence, and the poetic marriage between ancient land and contemporary luxury. Held against the backdrop of Sicily’s dramatic coastline, this event transformed a historical town into a living jewel box.

With 250 pieces presented including 60 valued at over a million euros each the Polychroma collection pushed the boundaries of high jewelry. The name itself, meaning "many colors," spoke through vibrant sapphires, fiery opals, and rich emeralds that refracted the Sicilian sun like stained glass. Yet what made the presentation unforgettable was not just the value or volume. It was the emotion each piece carried. Color was not only decoration; it was language.

Bulgari’s ambassadors, including Priyanka Chopra and Lisa of Blackpink, embodied the modern icons the brand now speaks to. Their presence at the event created a magnetic bridge between the past and present. Draped in custom gowns and surrounded by Baroque architecture, they personified a vision of elegance that is global, multicultural, and unapologetically bold.

Beyond glamour, Polychroma also paid homage to the spirit of the island. The brand announced funding contributions to local cultural restorations, preserving heritage sites and supporting artisans whose crafts have shaped Sicilian identity for centuries. This gesture, far from symbolic, reflected a deeper ethos within the house that true luxury elevates not only the individual but also the community and landscape from which it draws inspiration.

The collection itself leaned into daring contrasts. Sharp geometric settings danced beside flowing forms. Historical references echoed in contemporary silhouettes. Roman and Greek motifs were reimagined through modern Italian design. The result was a celebration not only of aesthetic beauty but of complexity each jewel a layered narrative of influence, passion, and power.

As the sun dipped over the Ionian Sea and the final model stepped into the ancient amphitheater, adorned in a cascade of colored diamonds, it became clear that Polychroma was more than a collection. It was a declaration. Bulgari is not simply designing for the moment. It is shaping the memory of modern luxury, one brilliant story at a time.