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Asahi Shuzo Rebrands to Iconic Sake Label Dassai in Strategic Name Change.
Founded in Yamaguchi Prefecture, Asahi Shuzo has long been a respected name in Japan’s sake industry. However, it was the Dassai brand—particularly known for its ultra-premium Junmai Daiginjo sakes—that elevated the company to global fame. With its clean, refined flavor and a philosophy rooted in innovation and accessibility, Dassai has become a favorite among connoisseurs and newcomers alike.
Feb 222 min read
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